Read about Clean for Good’s unique Portrait Exhibition in the City of London - To See or Not To See? Face to face with the cleaners of London
“And those who were seen dancing, were thought to be crazy, by those who could not hear the music.”
Our perception of something is greatly influenced by where we stand, by what we see and hear.
My involvement in the cleaning sector for several years has taught me that the prevailing view of cleaning by many is that it is, essentially, just a dull necessity. This common perception is only made possible by distance. The closer you look, the more you see. In reality, cleaning is very different to what many imagine it to be.