“And those who were seen dancing, were thought to be crazy, by those who could not hear the music.” 

(Friedrich Nietzsche)

Our perception of something is greatly influenced by where we stand, by what we see and hear.

My involvement in the cleaning sector for several years has taught me that the prevailing view of cleaning by many is that it is, essentially, just a dull necessity. This common perception is only made possible by distance. The closer you look, the more you see. In reality, cleaning is very different to what many imagine it to be.